10 February 2009

MSNBC late to the party, but welcome

Diane Mapes and MSNBC finally figured out what we’ve all known for a while: beards are in. From the dot com:

Some guys go for the backlash beard — ungroomed growth meant to defy the fussy scrubs and sprays of yesterday’s metrosexual. Others sport recession stubble: 5, 6 and 7 o’clock shadow in desperate need of a time clock. There are beards grown on bets, mustaches that raise money and whiskers worn simply (and sensibly) for winter warmth.

And then there are your ’stachinistas. “I’ve had sideburns, a handlebar mustache, mutton chops, a goatee, the Abe Lincoln look and that thing where your mustache goes up into your sideburns,” says Brian Parkhill, a 25-year-old artist from Long Beach, Calif. “It’s just a fun way to play with your looks. Facial hair is always evolving.”


Beards are back
These days, the hirsute pursuit has evolved into a full-blown, full-grown trend. According to the marketing research company The NPD Group, sales of electric shavers and men’s facial trimmers have dipped 12 percent just in the last year while beard-related activities are, well, bristling.

Beard Team USA, a division of the World Beard and Moustache Championships, boasts 36 chapters in the U.S. alone, many in urban hotspots such as Los Angeles, Dallas, St. Louis and New York. There are beard contests and beard blogs, mustache movies and facial hair fundraisers.


Styling and profiling
Sociologist Paul Roof, who runs the Holy City Beard & Moustache Society of Charleston, S.C., says that while there are certainly purists who believe beards should never be trimmed or shaved, most beard buffs try to keep up a “clean, professional appearance.”

“If you’re going to have a beard and do it right, you’ve got to keep it clean and groomed and shampooed and conditioned,” he says. “It actually takes more work than shaving.”
Funny how they didn’t even mention the best beard blog on the internets

{ Hairy economy trend: Beards are back | MSNBC }